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Using social media to gain exposure

Updated: Feb 20, 2022

Most recruitment agencies and employers today use social media to find and recruit the right people. That means social media should be your bestfriend as it becomes an essential part of not only the recruitment process but also your job search.

Your social media profile is basically an extension of your CV. It’s a great way to showcase your professional skills and expertise as well as learn about companies you are interested in. So, let’s talk about how you can tap into the power of social media and use it as a tool to land your dream job.

Create your personal brand

First impressions matter! Thanks to social media, first impressions are often already formed through social media. An employer or recruiter can get an impression of who you are based on what you frequently post so that’s why its important to keep in mind whatever you do can make or break your personal brand.

Use social media to build a portfolio. For example, I use my Instagram as a tool to get people to engage on my website. Twitter and LinkedIn are also great professional social media sites, perfect for sharing industry related news, thoughts and ideas.

Share your expertise

This ties in with the previous point – building your personal brand starts with sharing your expertise. For example, your blog can be a great way to share your knowledge and thoughts of what’s happening within your industry. A great way to show employers that you are kept up to date on what’s going on.

Connect with like-minded people

Do not underestimate the power of connection. People can get an impression of you who are based on the people you connect with or those in your circle. That’s why you don’t have to connect with everybody. The best way to learn and grow on social media is to connect with people who will motivate and inspire you, and most importantly who you can learn from.

Be your true self

This is not even a separate point, but in everything you do and in the fabric of your DNA, you must always remember to stay authentic and remain yourself. You don’t have to pretend to be something you are not just to look ‘important.’ Everyone has something they are highly passionate about outside of work and it’s okay to share it with your network. If you’re highly fashionable, then why not showcase that?

R x



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